Can Apple Car Disrupt the Tesla Automotive Supply Chain?

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Can Apple Car Disrupt the Tesla Automotive Supply Chain?
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Can The Apple Car Disrupt the Tesla Automotive Supply Chain?

Apple, which started in computers, is now a consumer electronics giant with a $2.2 trillion market capitalization. It’s so big — and phones are getting commoditized — that many have wondered how the company would sustain its growth rate, and what else it might expand into. Tesla, on the other hand, has a market cap of over $600 billion, which dwarfs the rest of the auto industry, and has seen that value balloon over the last few years as investors pick Tesla as a winner of the electrification of the world’s car fleet — and a leader in self-driving technology.

Apple, a well-known name you must have heard for years, has been entering new segments such as phones, watches, music, streaming, etc. This huge beast has day by day increased significant pressure for other tech companies to upgrade their consumer interface and products. And if Apple produces a car, it would likely be no different. There is a rumor that Apple is secretly operating its new business model would be for a so-called Apple Car. One thing we know about the automotive industry: it’s expensive to get in. Apple, however, has a massive cash hoard likely over $200 billion now, which means it could buy General Motors almost four times over just with cash. Let me repeat ... just with cash. For Toyota, Apple would have to borrow a small amount of cash, about $10 billion. Apple could buy two Volkswagens, three Daimlers, almost four BMWs, four Hondas, almost six Fords, and about 10 Nissans. In other words, if Apple decided that the best way to enter the car market would be to buy an existing player and make them a production cog in its global go-to-market plan, it is more than capable of doing so. Look for car company valuations to rise in response to this news, if for nothing other than acquisition speculation.
We have not heard a lot from Apple’s self-driving car project, dubbed “Titan,” which was rumored to have been shut down all the way back in 2016. But now, in shocking news, Apple might just be full steam ahead on becoming a major Tesla competitor. In other words: clash of the titans.
“Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology,” Reuters says. “Apple has progressed enough that it now aims to build a vehicle for consumers.”
Rumors are just that: rumors. However, this is not a random tiny rumor channel that offers unverifiable streams of information every day and twice on Sundays. This is Tesla Fans, which is about as straight-laced a news organization you can get. According to Reuters’ information, the car incorporates a new battery design that could radically increase the car’s range and decrease the car’s cost: both welcome news to electric car fans who are stuck with low-range options like the Nissan Leaf or expensive options like Teslas, with some other options in between.
Can Apple Car Disrupt the Tesla Automotive Supply Chain?
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